Client: Swatch /  Concept & Creation Production: Creative Doing / Production: Creative Doing x Soldats Films / Director: Guillaume Allantaz /

In collaboration with the Guggenheim Museum, Swatch designed four watches featuring masterpieces from art history. Works by Edgar Degas, Jackson Pollock, Paul Klee, and Claude Monet are directly transposed onto the watch dials. To translate this idea, we chose to infuse everyday life situations with a distorted visual interpretation of these iconic models.

ART JOURNEY

/DIRECTOR: GUILLAUMEALLANTAZ /CREATIVE STUDIO: CREATIVE_DOING /CREATIVE DIRECTION: VINCENT_RAINERI ANECDOTE.WORK CREATIVE_DOING /DOP: CESARDECHARME /PROJECT MANAGER: DELAMARREVIRGINIE /EXECUTIVE PRODUCTION: SOLDATS.PARIS /EXECUTIVE PRODUCER: THE__IDN /PRODUCTION DIRECTOR: FCLEGOFF /SERVICE PRODUCTION: B2YPRODUCTIONS /DOUBLE DUTCH: KOEZIONJUMP /CAST: THEVULGARIANGIRL LENA.SVI /EDITOR: GUILLAUMEALLANTAZ /VFX STUDIO: DISGUYS_FX /VFX SUPERVISOR: NOLANNBLETTNER /POST-PRODUCER THEO.DBL /VFX ARTISTS ANTOINEDANION J.MRCR ALASKANFX EVAKERTESZ.DESIGN L2ONARD /COLOR GRADING: EUDESQUITTELIER /MUSIC AND SOUND: BMMNETWORK /MUSIC COMPOSITION: VONFELTVONFELT /SOUND-DESIGN & MIX: DAMIENTRONCHOT /

CREDITS

Client: The North Face / Production: Creative Doing / Director: Guillaume Allantaz /

Brand campaign launching the collaboration between The North Face and the athlete Shen Jiasheng for his first participation on the UTMB. It was also the opportunity to launch the IKB collection with this film on the Chinese market.

IKB SUMMIT SERIES

We used the IKB collection and its distinctive blue to make it stand out for clear recognition among other collections. Sometimes it blends seamlessly with the striking panorama, while at other times it stands apart from it.

THE NORTH FACE X IKB

Client: Jaeger Lecoultre /  Production: Freestudios / Director: Guillaume Allantaz

Digital campaign for jaeger lecoultre. celebrating christmas and holiday season through five of their most iconic models. the whole campaign was displayed from october to january, on digital plateforms and in store.

CAMPAIGN

JAEGER LECOULTRE

Client: Assos Switzerland /  Concept & Creation: Creative Doing /

We froze the latest jacket from Assos Switzerland: the Johdah Jacket. The most technical cycling jacket ever made, it withstands extremely low temperatures while remaining breathable and incredibly compact. As the brand’s flagship piece, it naturally had to submit to a few tests in front of the camera.

We did it for real. No VFX, no AI — everything was crafted around our jacket. A true display of expertise, bordering on cinematic craftsmanship, was brought to life by our set design team to give our story its full authenticity.

FROZEN

CLIENT: ASSOS SWITZERLAND / CONCEPT & CREATION: CREATIVE DOING / DIRECTOR & PHOTOGRAPHER: GUILLAUME ALLANTAZ / DIRECTEUR ARTISTIQUE: JULIEN VRAY / CHEFFE DE PROJET: VIRGINIE DELAMARRE / STUDIO: JOUR BLANC / CHEF OPÉRATEUR: GUILLAUME MAINDRAULT / ROBOT: JULIEN RÉGNIER / CHEF DÉCO: AXEL DELAUNAY / COLOR GRADING: ENDJOY / MOTION DESIGN: VINCENT RAINERI - ANECDOT / SOUND : BMM /

SWATCH x GUGGENHEIM

ART JOURNEY

CREDITS

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