Client: Baume & Mercier / Agency: A2P Agency / Concept & Direction: Guillaume Allantaz

For this campaign, we really wanted to keep the aesthetic of old skateboarding videos while trying to fit with the high end product that is the watch. To achieve this, we decided to use different formats as VHS and old fisheye lenses mounted on the different cameras on set. We also wanted the viewer to be focused on the mouvements and that's why we worked on neutral backgrounds with a clear contrast with the skater's styling.

BAUME X GIRAUD

BAUME & MERCIER x AURÉLIEN GIRAUD

Client: The North Face / Production: Creative Doing / Director: Guillaume Allantaz /

Brand campaign launching the collaboration between The North Face and the athlete Shen Jiasheng for his first participation on the UTMB. It was also the opportunity to launch the IKB collection with this film on the Chinese market.

IKB SUMMIT SERIES

We used the IKB collection and its distinctive blue to make it stand out for clear recognition among other collections. Sometimes it blends seamlessly with the striking panorama, while at other times it stands apart from it.

THE NORTH FACE X IKB

Client: Jaeger Lecoultre /  Production: Freestudios / Director: Guillaume Allantaz

Digital campaign for jaeger lecoultre. celebrating christmas and holiday season through five of their most iconic models. the whole campaign was displayed from october to january, on digital plateforms and in store.

CAMPAIGN

JAEGER LECOULTRE

Client: Assos Switzerland /  Production: Creative Doing / Director: Guillaume Allantaz /

We froze the latest jacket from Assos Switzerland: the Johdah Jacket. The most technical cycling jacket ever made, it withstands extremely low temperatures while remaining breathable and incredibly compact. As the brand’s flagship piece, it naturally had to submit to a few tests in front of the camera.

We did it for real. No VFX, no AI — everything was crafted around our jacket. A true display of expertise, bordering on cinematic craftsmanship, was brought to life by our set design team to give our story its full authenticity.

BAUME & MERCIER x AURÉLIEN GIRAUD

BAUME X GIRAUD

BAUME & MERCIER x AURÉLIEN GIRAUD

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